Privacy policy

This Privacy Policy describes how SheBliss (“we”, “us”, “our”) collects, uses, processes, and protects your personal data when you visit shebliss.in or make a purchase from us. We are committed to protecting your privacy and complying with the Digital Personal Data Protection Act 2023 (“DPDP Act”), the Information Technology Rules 2021, and the Consumer Protection (E-Commerce) Rules 2020.

1. Who We Are (Data Fiduciary)

The data fiduciary for the personal data collected through shebliss.in is:

  • Brand: SheBliss (operated by Acetech E-Commerce Limited (Conceptive Brains Private Limited))
  • Address: Building No B5, Gala No 201–206, Prithvi Complex, Reti Bandar Road, Kalher, Bhiwandi, Thane, Maharashtra 421302
  • Contact Email: care@shebliss.in

2. Personal Data We Collect

We collect personal data that you voluntarily provide to us, including:

  • Identity data: Name, gender (if voluntarily shared)
  • Contact data: Email address, phone number, billing and shipping address, PIN code
  • Transaction data: Order details, payment confirmation (we do not store full credit card details — payments are processed by Razorpay)
  • Communication data: Customer support emails, contact form submissions
  • Technical data: IP address, browser type, device type, operating system, pages visited, referral source, session duration

3. Lawful Purposes & Use of Data

We collect and use your personal data for the following lawful purposes, with your consent (express or implied through purchase or website use):

  • To process and fulfil your orders, including dispatch and delivery
  • To send order confirmations, dispatch updates, and delivery notifications via email and SMS
  • To respond to customer support enquiries and grievances
  • To process refunds, returns, and cancellations
  • To comply with applicable Indian tax laws (invoice generation, GST records)
  • To detect, prevent, and address fraud or security incidents
  • With your specific opt-in consent: to send marketing communications (you can unsubscribe anytime)
  • To analyse website performance and improve user experience

4. Cookies, Trackers & Analytics

We use the following cookies and tracking technologies on shebliss.in:

  • Necessary cookies: Required for the website to function (cart, checkout, login). These cannot be disabled.
  • Analytics: We may use Microsoft Clarity, Google Analytics, or similar tools to understand site usage in aggregate.
  • Session recording: We may use Lucky Orange or similar tools to understand user experience patterns. No financial or sensitive personal data is recorded.
  • Checkout booster: We use Pickrr Fastrr (Shiprocket) to streamline checkout.
  • Marketing cookies: Used only with your consent to remarket relevant offers via Meta, Google, or other ad platforms.

You can manage cookie preferences through our cookie consent banner displayed when you first visit the website.

5. Sharing of Personal Data

We share your personal data only with trusted third parties strictly necessary for service delivery:

  • Payment gateway: Razorpay (Razorpay Software Private Limited, CIN: U72200KA2013PTC097389) for processing payments. We do not store your full payment instrument details.
  • Logistics partners: BlueDart, Delhivery, India Post, and other Shiprocket-integrated couriers for delivery.
  • Communication services: Email and SMS service providers.
  • Fulfilment partner: Acetech E-Commerce Limited (Conceptive Brains Private Limited), Bhiwandi, Maharashtra (only when product fulfilment requires it).
  • Statutory obligations: Government authorities, tax authorities, or regulators when required by law.

We do not sell your personal data to any third party.

6. Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected:

  • Order & transaction data: Retained for 7 (seven) years to comply with Indian tax and accounting laws.
  • Marketing data: Retained until you withdraw consent or unsubscribe.
  • Customer support data: Retained for up to 3 (three) years for service quality and dispute resolution.
  • Upon a valid erasure request (see Section 8), we delete your data subject to retention requirements under applicable law.

7. Security Measures

We implement reasonable security measures to protect your personal data, including encrypted data transmission (HTTPS), restricted access controls, and storage on reputable cloud infrastructure (Shopify, Razorpay). However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

8. Your Rights as a Data Principal (under DPDP Act 2023)

Under the Digital Personal Data Protection Act 2023, you have the following rights:

  • Right to access: Request a copy of the personal data we hold about you.
  • Right to correction: Request correction of inaccurate or outdated data.
  • Right to erasure: Request deletion of your personal data, subject to lawful retention requirements.
  • Right to grievance redressal: File a grievance with our Grievance Officer (see Section 11).
  • Right to nominate: Nominate another individual to exercise your rights in case of incapacity or death.
  • Right to withdraw consent: Withdraw your consent for any data processing at any time.

To exercise these rights, email us at care@shebliss.in with the subject line “DPDP Request”. We will respond within 15 (fifteen) days.

9. Children’s Privacy

SheBliss products are intended only for adults. We do not knowingly collect personal data from individuals under 18 years of age. If we become aware that we have collected data from a child, we will delete it promptly. Parents or guardians may contact us at care@shebliss.in to request deletion.

10. Cross-Border Data Transfer

Most of our data processing happens within India. Some service providers (such as analytics tools) may process data outside India. We ensure such transfers are made only to jurisdictions that provide an adequate level of protection or under contractual safeguards consistent with the DPDP Act 2023.

11. Grievance Officer

In compliance with IT Rules 2021 and the DPDP Act 2023, we have designated a Grievance Officer:

  • Name: [Grievance Officer Name]
  • Email: care@shebliss.in
  • Address: Building No B5, Gala No 201–206, Prithvi Complex, Reti Bandar Road, Kalher, Bhiwandi, Thane, Maharashtra 421302
  • Working Hours: Mon–Fri, 9:00–18:00 IST
  • Acknowledgement: Within 48 hours
  • Resolution: Within 30 days as per Rule 5(9), IT Rules 2021

For full details, please visit our Grievance Officer page.

12. Notification of Data Breach

In the event of a personal data breach affecting your data, we will notify you and the Data Protection Board of India in accordance with the timeline and process prescribed under the DPDP Act 2023.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date. We encourage you to review this policy periodically.

14. Contact Us

For any privacy-related questions, please contact:

  • Email: care@shebliss.in
  • Address: Building No B5, Gala No 201–206, Prithvi Complex, Reti Bandar Road, Kalher, Bhiwandi, Thane, Maharashtra 421302